The Lost Ligatures of Avant Garde
27 comments so far | Add yours
Almost any graphic designer knows about Herb Lubalin and his legendary font face Avant Garde that he designed for the magazine with the same title back in the sixties. Avant Garde is a difficult face to use in texts, but it’s ligatures and unique cuts are juicy and makes a great headline with lots of character.
I had been searching for the alt versions of Avant Garde for a while before I finally found it via Font Shop. The alt versions contain most of the ligatures Lubalin designed and comes in four different weights. The alts, or ligatures are based on the famous Avant Garde logotype. While searching for the digitalized alt versions, I stumbled upon a small collection of scanned Letraset dry transfer lettering sheets containing some alt versions of the font. While looking through the pages I noticed two alts I have’nt seen before in the digitalized versions: Two beautiful ligatures of “SS” and “Co”.
Apparently, Lubalin did not want to release all of the alternates because he thought they where being misused. So I did my own digitalization of the two lost ligatures in illustrator for you to download as an .eps file and use them in your own designs. Unfortunately I only found the bold version of the ligatures, but it’s still the most common variant for thick headlines. There are probably a lot more ligatures that where lost on their way to digitalization, and I would love to encounter some more letters from this lovely face.
If you’d like to see more of Lubalins work, check out A Tribute to Herb Lubalin.
Links:
- Herb Lubalin (Wikipedia)
- Lost ligatures (eps)
- Letraset dry transfer lettering sheets
- Medalist: Herb Lubalin (AIGA)
- A Tribute to Herb Lubalin
27 Responses so far. Add yours.
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At 9:22 am on August 15th, 2007 , Leo wrote:
soo sick
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At 3:54 am on August 24th, 2007 , Chris Schultz wrote:
Despite all of the negativity being thrown at the once again trendy Avant Garde, I still love the font more than any other out there. Thank you for finding these two lost ligatures!
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4 Trackbacks & Pings:
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Trackback at 2:12 pm on February 23rd, 2009 by Lovely Lovely Ligatures | The Design O'Blog:
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Trackback at 12:37 am on February 23rd, 2010 by A Brief History of Avant Garde « Thinking for a Living:
[…] out there and that the current execution is still lacking the finesse it deserves. Read more about The Lost Ligatures of Avant Garde and check out these scans of vintage Letraset dry transfer lettering […]
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Trackback at 12:37 am on February 23rd, 2010 by A Brief History of Avant Garde « Thinking for a Living:
[…] out there and that the current execution is still lacking the finesse it deserves. Read more about The Lost Ligatures of Avant Garde and check out these scans of vintage Letraset dry transfer lettering […]